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Tag Archives: U Penn (Wharton)

Wharton Class of 2021 Essay Analysis

June 12, 2018
Although the first essay question remains the same from the previous application cycle, the second question is completely different from Wharton’s past prompts. Read on for our thoughts!

The rebranding of Wharton's Business Plan Competition

February 03, 2017
Great article on the re-branding of the Wharton Business Plan competition into the "Penn-Wharton Startup Challenge". The re-branding acknowledges that successful startups are less about formalized business plans, and more about experimentation, iteration, and advocating ideas to key stakeholders (i.e. investors, key employees) to generate buy-in. More importantly, it acknowledges that potential partners can be drawn from a variety of Penn schools (each with specialized skillsets) rather than relying solely on students at Wharton. Chicago Booth, HBS, Kellogg (through Northwestern) and other top schools host similar competitions, often with specialties (i.e. HBS includes a Social Enterprise Track) that help you benchmark to business models targeting similar problems.

Wharton Class of 2018 Essay Analysis

June 16, 2015

Wharton’s 2015/16 essay questions remain unchanged from last year. We wanted to share our advice and perspective on the two questions.